Air New Zealand said it is launching a refreshed loyalty program called Koru, marking a significant shift in how it recognizes its customers and the role travel plays in their lives.
More than five million members will move across to Koru, which the airline said has been designed using customer feedback. It replaces the Airpoints program with a simpler, more rewarding platform that better reflects how New Zealanders travel and use their loyalty program. Customers will carry across their existing Airpoints and Status Points, with their equivalent Koru tier mapped into the new Koru program.
Customers who currently hold Airpoints Gold status will transition to Koru Gold. Koru Gold benefits include milestone Status Rewards, including Airpoints that can be used towards future travel or in the Airpoints Store, and two Recognition Upgrades each membership year.
These upgrades allow customers to move up one cabin class when they achieve or retain Koru Gold and are valid for that membership year.
Status Retain, launching later this month, will offer additional support for customers with Koru Gold, Koru Platinum or Koru Black status who are close to the threshold, helping them maintain their status if they fall just short.
At the top end, the introduction of Koru Black recognizes the airline’s most frequent travelers in a more personal way. Members at this level will be able to share benefits with friends or family through Koru Circle, alongside additional upgrades and rewards, acknowledging that frequent travel is often supported by those around them.
Koru Bronze provides a simple starting point, making it easy for customers to begin earning. With more than 40 partners across everyday categories like fuel, groceries, retail and financial services, even small, everyday moments can contribute to future travel.
Construction on the new Koru Premier Lounge is due to begin later this year at Auckland International Airport. Set to become the most spacious lounge in the airline’s network, the footprint will nearly double and will incorporate two distinct spaces: one for Koru Platinum and Koru Black customers and another for Koru Gold, Star Alliance Gold, Koru Silver and Koru Club members.
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