What will New Zealand do about its map problem?

Picton Ferry
(Photo by Todd DeFeo/The DeFeo Groupe)

New Zealand has a problem. It seems the people who make maps don’t know it exists.

Admittedly, New Zealand is far for a lot of folks. But, those people are probably just looking at the globe upside down.

Well, I can confirm. It does indeed exist. And, it is worth exploring.

Planes even land there, so some people have it on their maps.

New Zealand Prime Minister Jacinda Ardern tapped Kiwi comedy legend Rhys Darby as the first “Chief Investigator of NZ Being Left Off the Map,” Condé Nast Traveler reported.

To help the good folks of New Zealand, my wife and I brainstormed a few slogans for the next ad campaign:

  • Get off the map
  • Explore somewhere new
  • Go to a place so remote, mapmakers don’t even know it exists
  • Where do you think your lamb burger came from?
  • Bring a whole new meaning to going off the grid
  • The world’s best wine isn’t found on a map
  • Be honest: Tell your boss you’re not anywhere

These, of course, are just a few starter ideas. If you want to send me a couple of plane tickets, I’d be happy to come up with a few more suggestions.

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About Todd DeFeo 1651 Articles
Todd DeFeo loves to travel anywhere, anytime, taking pictures and notes. An award-winning reporter, Todd revels in the experience and the fact that every place has a story to tell. He is the owner of The DeFeo Groupe and also edits Express Telegraph and Railfanning.org.