Georgia broke tourism records for the second consecutive year, officials said.
The Peach State maintained its No. 5 market share ranking among all 50 states and the District of Columbia for the fourth consecutive year.
Speaking at the annual Georgia Governor’s Tourism Conference, Republican Gov. Brian Kemp shared that the state welcomed 5 million more visitors last year than in 2022, reaching a new high of 171 million domestic and international visitors. Officials said travelers spent $43.6 billion on Georgia’s hotels, restaurants, transportation, and other local businesses, eclipsing the previous record set in 2022 by nearly $4 billion.
According to state numbers, Georgia travel and tourism during 2023 generated a $79.7 billion statewide economic impact and supported more than 463,400 jobs, an increase of more than 20,000 jobs over the prior year. The tourism industry also generated a record $5 billion in state and local tax revenues, a $300 million or 7.2% increase over the previous record set in 2022.
