New tourism campaign in Florence asks visitors to show respect

Michelangelo’s David
Michelangelo’s David is on display at the Galleria dell’Accademia. (Photo by Todd DeFeo/The DeFeo Groupe)

Tourism officials in Florence, Italy, want visitors to the historic city to show some respect.

The #EnjoyRespectFirenze campaign mirrors similar campaigns in other Italian cities, including Milan, Naples, Venice and Rome, The Florentine reported.

“We want to defeat the common idea that people coming to Italy can do whatever they want,” Conde Naste Traveler quoted Florence tourism chief Anna Paola Concia as saying. “We’re at the point where we have to make it clear that they must behave as if they’re in their own home, that Florence is one of the most beautiful cities in the world and must be conserved, and that the tourists have this responsibility, as well.”


Palazzo Vecchio
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Sightseers’ Delight started publishing in June 2016. The site, published by The DeFeo Groupe, collects and curates content about places where historical events large and small happened. The site builds off the legacy of The Travel Trolley, which launched in June 2009. The site aimed to be a virtual version of the trolley tours offered in so many cities.