
Survey: Some reward programs difficult to cash in
ATLANTA – Airline reward programs sound great in theory. But, the reality is, booking flights with points isn’t as convenient as airlines make it sound. That’s the upshot of a new study from Wisconsin-based IdeaWorks, which publishes the “ezRez Guide to Loyalty Marketing by IdeaWorks.” The publication is touted as the first dedicated to frequent flier programs. In fact, during February and March 2010, the company conducted 6,160 booking queries on 22 frequent flier program