Online travel bookings will reach $61 billion between Memorial Day and Labor Day, a 15 percent increase a year ago, according to Adobe Digital Index’s (ADI) “Travel 2014 Report.”
built on consumer data from Adobe Analytics brand sites from 2012 to 2014, the report found that smartphone bookings are up a whopping 121 percent since January 2013. Concurrently, bookings via gaming consoles are up 60 percent and tablet bookings are up 48 percent over the same period.
Despite this growth in the use of devices for booking travel, the desktop computer retains the largest share of bookings, accounting for 86 percent bookings. Tablets have the largest share of mobile-device bookings with 10 percent.
“Travel companies—online travel agencies, airlines, hotels—have done a much better job of extending the booking capability to their mobile applications and making their Web sites more mobile-friendly, which is increasing the amount of online bookings,” Tamara Gaffney, principal analyst at ADI, said in a news release.
