ATLANTA — Delta Air Lines has rolled out a new “pink plane” as part of its support of The Breast Cancer Research Foundation (BCRF).
“Delta really ‘goes pink’ in October, when thousands of our Delta flight attendants and customer service agents wear pink uniform pieces to support the cause,” Joanne Smith, Delta’s senior vice president of In-Flight Service, said in a news release. “Our employees and our customers look forward to this effort every year.”
In addition to the plane, Delta will be selling BCRF-branded pink Jelly Belly ‘Sport Beans’ and pink lemonade on flights during October to raise money for BCRF. The airline is also launching a virtual lemonade stand on Facebook and donating Sky Mikes to the foundation when customers download a Delta iPhone application or check in using the app.
“Since 2005, Delta employees have gone above and beyond to raise both awareness and funds for the Foundation,” Evelyn H. Lauder, founder and chairman of BCRF said in a news release. “This exemplary effort will truly make a difference in finding a cure for breast cancer in our lifetime.”
The new “pink plane” — a Boeing 767-400 — replaces a Boeing 757 that Delta flew between 2005 and 2010. That plane’s destinations included domestic locations and stops in Latin America and the Caribbean.
“It definitely hit close to home for me because my mom was diagnosed with breast cancer in 2008. As soon as I learned we’d be painting the pink plane, I called my mom because she fought hard to beat breast cancer. She’s now on the road to recovery,” Derek Snider, an aircraft maintenance painter technician, said in a news release. “The team here was really excited when we learned we’d be painting the 767 pink plane. There was a lot of pride put into that Delta paint scheme and that airplane, and it was humbling to do our part.”