General

Campaign yard signs don’t only help with name recognition, they can help to establish a candidate’s so-called theme – an easy-to-remember message that resonates with voters.

Among a campaign webpage, social media platforms and direct mail, it might seem as though campaign yard signs are no longer relevant.

If yard signs alone don’t necessarily translate into votes, they do work to reinforce a base of support for a particular candidate.

They appear every election season – in front yards, on street corners and in abandoned lots: campaign signs. They’re an important and ever-present part of campaigns for local, state and federal offices. But what role, if any, do they play in helping elect candidates?