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COVID-19 pandemic will drive even more people to bank digitally

People’s experience with the financial services industry lags behind the experience they receive elsewhere, and the shortcomings are even more apparent during the COVID-19 pandemic, new research from MMR LIVE shows. The findings are included in the forthcoming ExperienceBuilt™ Brand Index from Atlanta-based MMR LIVE. The Index looked at how brands delivered against MMR LIVE’s Eight Principles of Experience Design. The findings are supported by new research from parent company MMR Research Associates, which found