Hotels launch new search engine

Six leading hotels have joined forces to launch Room Key, a hotel search engine they contend will make finding the right hotel easier.

In a news release, the companies said the new search engine “will provide the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry.”

“Finding the right hotel is complex and, unlike booking a flight or reserving a car, it is a personal decision process – one which no one understands better than hoteliers,” Room Key CEO John F. Davis III said in a news release. “We believe will provide consumers with an innovative resource that will give them unprecedented confidence in their booking decisions by fulfilling their hotel search needs with comprehensive and trusted content, and over time, through additional features such as the ability to connect and share their plans with family and friends – all provided through a simple and flexible site experience.”

The companies that partnered are Hotels International, Hilton Worldwide, Hyatt Hotels Corp., InterContinental Hotels Group, Marriott International Inc. and Wyndham Hotel Group.

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