Survey: 85 Percent of Travelers Will Book a Hotel this Summer; 65 Percent Plan to Visit a US City

PRNewswire

NORWALK, Conn., May 20, 2009 — Despite the recession, 85 percent of travelers plan to stay in a hotel this summer, according to a recent survey conducted by TravelPost, the most comprehensive hotel information site on the Web.

“TravelPost users say they’re going to travel in spite of the recession, but 79 percent said they’re working harder to get more for their money,” said Brian Harniman, EVP of Marketing. “People will put more time into finding the best option, comparing hotels and reading reviews. TravelPost makes their research easier by aggregating hotel information from over 4,000 travel sites and providing filtering tools so people can quickly find the perfect hotel at the right price.”

The more info, the better

Unlike flights, travelers spend more time comparing hotels. When asked which factors people most want out of a hotel site, hotel information was cited the most important factor (89 percent).

Also rated as important or very important were rates and availability (85 percent), photos (72 percent) and reviews from people “like me” (63 percent). With its advanced search engine, TravelPost provides rates, availability, content and reviews for more than 197,000 hotels.

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