Election 2010 Archives - Page 2 of 2

Building a brand on a yard sign (Part IV)

September 10, 2010 Todd DeFeo

Campaign yard signs don’t only help with name recognition, they can help to establish a candidate’s so-called theme – an easy-to-remember message that resonates with voters.

Campaign signs maintain relevance in digital age (Part III)

September 9, 2010 Todd DeFeo

Among a campaign webpage, social media platforms and direct mail, it might seem as though campaign yard signs are no longer relevant.

Campaign signs: ‘A very visible metric of political strength and organization’ (Part II)

September 1, 2010 Todd DeFeo

If yard signs alone don’t necessarily translate into votes, they do work to reinforce a base of support for a particular candidate.

What role do yard signs play in an election? (Part I)

August 31, 2010 Todd DeFeo

They appear every election season – in front yards, on street corners and in abandoned lots: campaign signs. They’re an important and ever-present part of campaigns for local, state and federal offices. But what role, if any, do they play in helping elect candidates?