The Big Chicken, located along Cobb Parkway in southern Marietta, is a true Atlanta landmark. Motorists reference the 56-foot-tall big chicken when giving directions. Radio stations mention it when describing traffic. Airplane pilots even use it as a landmark for navigation. Today, the Big Chicken is a bit of an anomaly, something unique at a fast food restaurant. Cobb Parkway is a string of urban sprawl, one fast food joint after another. Originally built as more or less a marketing gimmick, the chicken has been embraced by locals and has remained a landmark for more than 45 years. After it was damaged by a storm in 1993, KFC debated whether to rebuild the Big Chicken. The community seemed to be in agreement: The Big Chicken was a local landmark, and it needed to remain; KFC shelled out $700,000 to rehabilitate the restaurant and return the giant bird to working order. Today’s incarnation of this local icon features a moving beak and rotating eyes.
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