
Study: Adventure tourism is rapidly growing
Could jungle tours, whitewater rafting or birdwatching help a country’s economy? Researchers at George Washington University’s International Institute of Tourism Studies think so. George Washington School of Business researchers found that the adventure tourism is a rapidly growing tourism market and a viable economic opportunity for countries seeking to develop tourism. “Instead of being seen as a small, niche market, the study shows that adventure tourism is a sizable market with the potential for significant