The Dr Pepper Museum in Waco, Texas, had a historic year in 2024, with a record-breaking 256,796 paid visitors.
The total marks an 18% increase over 2023, which saw 218,037 paid visitors, and a remarkable 49% jump from 2022, which saw 172,227 paid visitors. Officials said the total solidifies the museum as a cornerstone of Waco tourism and a must-visit destination for soda enthusiasts.
The steady rise in attendance highlights the museum’s commitment to delivering engaging, award-winning exhibits, expanding programming, and celebrating the legacy of Dr Pepper, America’s oldest major soft drink and the nation’s second-most popular soda.
“This year has been a testament to the power of storytelling, community engagement, and the enduring love for Dr Pepper,” President & CEO Chris Dyer said in a release. “We are honored to reach 3 million lifetime visitors and share the story of Dr Pepper and the soft drink industry with guests from around the globe.”
Be the first to comment