London has trumped New York, Barcelona and Athens to be named one of the most culturally appealing cities to potential visitors, new research from Censuswide shows.
The research, commissioned by the lastminute.com London Eye, surveyed over 2,000 respondents from the UK, US, France and Germany, revealing that 44% of tourists had London at the top of their holiday bucket list.
London can expect to continue welcoming tourists from the USA, as half (50%) confessed England’s capital city is the city they most want to visit.
Over a third (35%) of UK, US, German and French tourists confessed it is London’s iconic landmarks that draw them to visit, alongside its rich history (42%) and plethora of museums (29%).
Big Ben was the most popular historical landmark to visit, with over two-thirds stating it would be a key activity for them (67%), while the London Eye ranked highest out of the capital’s more modern activities, with half of the international respondents (50%) stating they would visit to enjoy its unrivaled 360 views of the city.