The recently named co-chair of the Tennessee Tourism Committee says marketing The Volunteer State can be difficult given the state’s “three distinctive regions.”
“We are so fortunate to have a governor that understands the value of tourism and the economic impact it has on Tennessee,” Sande Weiss said.
“With three distinctive regions, each having so much to offer visitors, it can be a challenge to market such a diverse state,” Weiss added. “The committee has brought together tourism leaders from across Tennessee, and working with the Department of Tourist Development we have created a strong strategic plan that is sure to increase visitation. I look forward to being a part of our future success.”
Weiss, president of Music Road Resort in Pigeon Forge, fills the role previously held by Ted Miller, president of Dolly Parton Productions. The committee, formed by Haslam in 2011, is chaired by Colin Reed, CEO of Ryman Hospitality Properties, and co-chaired by Jack Soden, CEO of Elvis Presley Enterprises.