ATLANTA – Atlanta Mayor Kasim Reed and officials from Merlin Entertainments this week officially kicked off construction of a 32,000-square-foot Legoland Discovery Center (LDC) at Phipps Plaza.
The $12 million center – which is slated to feature a 4D theater and rides – is scheduled to open next spring.
Instead of a traditional groundbreaking ceremony, officials on Tuesday took part in a Lego “brick dump.”
In other Lego news, Merlin officials on Wednesday also broke ground on an LDC in Kansas City, and a Legoland in Central Florida is set to open Oct. 15. Merlin is also building an LDC in Tokyo.
Merlin is building the Orlando-area theme park on a 150-acre tract of land formerly occupied by Cypress Gardens in Winter Haven. The park will feature more than 50 attractions.
The Florida location will be the second Legoland in North America – a California location opened in 1999. There are also Legoland parks in Denmark, Germany and the United Kingdom.