Preliminary revenues through the Fourth of July holiday weekend for Cedar Fair Entertainment Co. increased 5 percent over the same period a year ago, the company announced.
In total, revenues for the company, which operates Cedar Point in Sandusky, Ohio, increased roughly $456 million, an increase of more than $20 million.
The higher revenues are a result of a 2 percent increase in attendance and a 4 percent increase in average in-park guest per capita spending, the company said. Out-of-park revenues, including resort hotels, also increased about 2 percent.
“We are pleased to see these positive trends early in our operating season,” Matt Ouimet, president and chief executive officer said in a news release. “It is clear we have gained traction on the strategic growth drivers we announced in January. Enhanced guest experiences, improved consumer messaging, dynamic pricing, advance purchase commitments and premium product offerings have all contributed to our strong early-season results. Supported by all of these initiatives, we continue to see our season pass programs grow across all of our properties as the consumers recognize the strong entertainment value these passes represent.”