Visitors to Sin City are spending more on non gaming items such as hotls and food and traveler satisfaction remains high, according to the Las Vegas Convention and Visitors Authority’s (LVCVA) 2011 Visitor Profile.
“The primary takeaway from this year’s study is that visitor spending is on the rise, signifying a continuation in the recovery of the tourism industry in Las Vegas,” Kevin Bagger, senior director of marketing for the LVCVA, said in a news release.
According to the profile, average per trip spending on food & beverage increased seven percent –from $256.82 in 2010 to $274.69 last year. Spending on shopping also incased to $129.34 last yea from $122.80 in 2010.
Interestingly, spending on sightseeing remained low, though it did increrase to$10.24 last year from $7.21 in 2010.
On the satisfaction front, Vegas officials said city guests are still pleased with the city: 92 percent of visitors saying they were “very satisfied” with their visit and less than one percent reporting being “dissatisfied” with their trip.