Visit Orlando, the official sales and marketing organization for the Orlando-Orange County, Fla., area, has a new brand logo.
Officials tout the new logo as “vibrant, inviting, modern, dynamic, fun, classy and memorable.” The organization in December re-branded itself as Visit Orlando.
“The charge for our team was to create a logo that would convey the Orlando experience for all of our leisure visitors, meeting professionals, partners and other stakeholders. It needed to embody the core brand attributes on both the leisure and meetings side and it needed to be timeless,” Gary Sain, president and CEO of Visit Orlando, said in a news release. “The new Visit Orlando logo does all of these things and expresses the Orlando experience as well.”
The new logo will be used across various marketing channels.