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| Las Vegas (Photo by Todd DeFeo) |
Consumers are steadily increasing their spending on vacations, according to a fourth quarter 2010 Tripology Trend Report from Rand McNally.
The report, which is updated and released each quarter, indicates that travelers’ budgets have increased 25 percent from Q4 2009 to Q4 2010, with an all time high of $5,768 spent per trip. Although conscious of economic realities, consumers still prioritize spending on life-event trips such as honeymoons and anniversaries and time with family.
Consumers are continuing to plan 120 days prior to trip, and 75 percent are planning for trips of eight days or less. Long weekend trips represent 30 percent of all online bookings.
Top 10 city destinations requested continues to be led by Las Vegas, Orlando, Cancun, and Miami — consistent for the past four quarters. Los Angeles makes its debut in the top 10 this quarter.
From a regional perspective, Western Europe and Africa continue to trend positively, as they have in the prior quarter.
“Consumers are still traveling, and increasingly are interested in having a travel expert assist them. With Tripology, our company is able to offer unique on-line and off-line advice,” John T. Peters, VP/GM digital strategy & travel for Rand McNally, said in a news release.