ATLANTA – Anyone who has been to an Atlanta Braves game has no doubt seen the giant Coca-Cola bottle towering over left field. That bottle is no more, replaced by a new generation landmark.
Yesterday, the Atlanta Braves unveiled a new version of the bottle, complete with a high-resolution screen. The screens make up the bottle’s label, and its lights “can produce millions of different colors,” the Braves said in a news release.
“The new bottle will offer a high-tech way to celebrate a Braves’ home run while carrying on the traditional fireworks celebration for which the original bottle was known,” the Braves said in a news release.
The 49-foot-tall bottle was unveiled during a pre-game ceremony with Hank Aaron. During the game, a number of fans received pieces of the old bottle.
“The bottle is designed to be entertaining for the fans as well, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game,” Katie Bayne, chief marketing officer, Coca-Cola North America, said in a news release.
The bottle is located in the Coca-Cola Sky Field section at Turner Field.