What good are hotel loyalty programs? That’s a question a lot of travelers appear to be asking, according to a new survey from Hotels.com.
Consider the numbers:
- 93 percent want membership improvements made
- 59 percent want less restrictions on how benefits can be used
- 49 percent didn’t use their rewords to book anything (hotel, car, etc.) in the past year
- 37 percent don’t think the value-added bonus is all it’s cracked up to be
- 24 percent don’t like the “fine print” that benefit programs carry
Hotels.com released the survey in conjunction with their welcomerewards program that offers one free night after every 10 nights booked, according to a company news release.
The survey also revealed that travelers stayed an average of 12 days in a hotel or “paid property” in the last year.