Between 2014 and 2015, the charming city saw a 36.8 percent increase in the number of “staying visitors” — from 236,000 to 323,000. That made Bath the 12th most popular destination for international visitors.
“We cannot rest on our laurels and we now need to build on this fantastic achievement and continue to work hard,” David James, CEO of VisitBath, said in a news release. “…We have our sights set firmly on reaching the top ten but this is going to mean further investment in our marketing efforts and support of our industry and local authority partners.”
Located roughly 100 miles west of London, Bath has been a tourist destination since the city’s founding during Roman times. The city may have been the site where King Arthur in 500 defeated the Anglo-Saxons during the Battle of Badon.
In 1987, Bath was designated a World Heritage Site. The Roman Baths, for which the city is named, stand at the center of this historic city and are some of the most remarkable Roman ruins outside of Rome itself.